Description
Price: EUR EUR 93.69 - EUR 40.29
(as of Jul 22, 2026 03:15:40 UTC – Details)
How do the things we see shape values, beliefs, and actions? Why do viewers come to different conclusions when looking at the same thing? Why do people assume that “seeing is believing” in the age of AI-generated imagery? On Visual Rhetoric responds to these questions, helping readers and viewers consider how the visual intervenes in the world in ordinary and extraordinary ways. Looking at a wide array of pictures, habits, processes, and contexts, Christa J. Olson and Brandee Easter make the case for defining “the visual” broadly so that it includes not only visual objects, but also intangible images, visual technologies, and the cognitive-physical act of seeing. On Visual Rhetoric provides a robust, flexible heuristic for studying visual rhetoricity that not only draws together the vast array of existing case studies and concepts but also raises new questions and concerns for scholars.
ASIN : B0GR9FN6DL
Publisher : University of Michigan Press
Accessibility : Learn more
Publication date : March 12, 2026
Language : English
File size : 47.9 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 294 pages
ISBN-13 : 978-0472905768
Page Flip : Enabled
Best Sellers Rank: #40,851 Free in Kindle Store (See Top 100 in Kindle Store) #9 in Composition #16 in Rhetoric (Kindle Store)
